The Dolores Huerta Foundation stands in solidarity with the Lenten Fast from Corporations, a movement calling for economic accountability from major corporations that have retreated from their Diversity, Equity, and Inclusion (DEI) commitments. Across communities—Latino/a, Black, Indigenous, LGBTQIA+, immigrant, and other historically marginalized groups—corporate rollbacks threaten hard-won progress toward justice and equity. We cannot afford to be silent.
Why This Matters:
- Economic power is a tool for justice – Corporations rely on our loyalty and spending, yet too often fail to honor their commitments to the communities that sustain them.
- DEI is under attack – Businesses that once pledged to support racial equity are now quietly abandoning these commitments, reinforcing systemic barriers.
- Justice is not negotiable – We must demand that corporations follow through on their promises and reinvest in the communities that support them.
The Fast: March 5 – April 17, 2024
As a spiritual act of resistance, we support the call to suspend shopping Target for 40 days during Lent. This fast is about more than withholding purchases—it is about redirecting our economic power to BIPOC-owned businesses, ally organizations, and ethical companies that reinvest in marginalized communities.
What We Are Asking For:
We stand with the movement in calling for Target to meet the following demands:
- Honor the $2 billion pledge to Black-owned businesses through products, services, and media buys.
- Restore and expand DEI commitments across corporate hiring, leadership, and supplier diversity.
How to Take Action:
- Commit to the 40-day fast from Target (March 5 – April 17).
- Sell any Target stock you may own as a statement of financial divestment.
- Redirect spending to BIPOC-owned businesses
- Spread the word—share this call to action within your networks and on social media.
This is not just a moment—it is a movement. By standing together, we send a clear message: Corporate accountability is non-negotiable. We dictate the terms. We build the future.
Join us in faith, solidarity, and action.
